The developement of tourism entrepreneurial activities in Namibia

Abstract

For decades entrepreneurship has been recognised as an important contributor to economic growth and development. The purpose of this paper is to examine the tourism entrepreneurial activities in Namibia and assess their potential to contribute to the economy. The main objective is to analyse the development process of tourism entrepreneurial activities in general and their current weaknesses, opportunities and threats as experienced by entrepreneurs in Windhoek and Okahandja. With the high unemployment rate being experienced in Namibia, a solution to this social problem is needed to help alleviate the plight of the unemployed and underemployed. The results of the survey provide insight into the entrepreneurial operations, and the challenges thereof. The results show that tourism entrepreneurs are potential employers in Namibia. The majority of products and services offered are not locally produced, opening an opportunity for entrepreneurs to diversify the offering and increase their market share by offering services and products such as traditional meals, clothing and jewellery. The study concludes that there are benefits for potential entrepreneurs to operate their own businesses. However, some shortcomings were noted that include lack of training and lack of awareness of available and affordable training programmes as well as other common and unique problems faced by these entrepreneurs. The study concludes that measures should be taken to ensure that entrepreneurs are nurtured and mentored in order to realise their business success. Furthermore, the study recommends a number of measures to improve the status quo of entrepreneurs and facilitate growth within the tourism entrepreneurial activities.