Exploring retail employees’ satisfaction with life in selected regions of Namibia

  • Ndapewa N. Kauyolwa University of Namibia
  • Wesley R. Pieters University of Namibia; Human Sciences Department
Keywords: psychological capital, general health, job satisfaction, satisfaction with life, retailers, employees

Abstract

Customer service enhances the shopping experience of customers and impacts on their buying behaviour. Enhancing employees’ levels of psychological capital, general health and job satisfaction will likely impact positively on their satisfaction with life. The purpose of this study was to explore the impact of psychological capital, general health and job satisfaction on satisfaction with life of retail employees. A quantitative research design was used to collect the data on the biographical details, psychological capital, general health, job satisfaction and satisfaction with life of retail employees in Swakopmund, Walvis Bay and Windhoek, Namibia (n=453). A positive relationship was found between psychological capital, job satisfaction and satisfaction with life. General health reported a negative relationship with satisfaction with life. It is recommended that supervisors should encourage staff members to take on more challenging tasks, offer praise and recognition to employees that excel at their tasks and regularly assess job satisfaction levels in order to enhance satisfaction with life. In addition, organisations need to provide medical benefits to employees, encourage an active lifestyle or invite medical aid service providers to facilitate health seminars.

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Author Biographies

Ndapewa N. Kauyolwa, University of Namibia
Ms Ndapewa N. Kauyolwa is a UNAM Industrial Psychology graduate. She is currently employed in NAMPOL and her research interests include organisational effectiveness and organisational fairness/justice. Email: ndapewakau@gmail.com
Wesley R. Pieters, University of Namibia; Human Sciences Department
Dr Wesley R. Pieters is a Senior Industrial/Organisational Psychology lecturer in the Faculty of Humanities and Social Sciences, Human Sciences Department- Psychology Section. His research interests include organisational effectiveness, education and positive psychology. Email: wpieters@unam.na
Published
2020-08-21
How to Cite
Kauyolwa, N. N., & Pieters, W. R. (2020). Exploring retail employees’ satisfaction with life in selected regions of Namibia. Journal for Studies in Humanities and Social Sciences, 8(2), 171-199. https://doi.org/10.32642/.v8i2.1455