Graduate Attributes and Employability in Journalism and Mass Communication

The Perspective of University of Dar es Salaam graduates and selected employers

Abstract

There exist ambivalence in the literature and among scholars about employability and graduate attributes across theoretical and practical courses offered by higher educational institutions, hence this study set itself the task of tracking SJMC graduates to find out if the offerings at the University of Dar es Salaam have assisted them in terms of employability as well as finding out from selected employers about graduate attributes that the former bring to bear on the work environment. Using systematic sampling supplemented with snowball sampling based on the poor response rate of the former, the study found out that the graduates were largely satisfied even though they had a number of areas that they felt should be improved upon. Employers, on the other hand, even though they also had largely positive attitudes wanted more practical courses; a sentiment also expressed by the graduates. Graduates were also not satisfied with the level of currency of the offerings, hence the study calls for urgent curriculum review involving various stakeholders to better tailor course offerings to the demands of the marketplace.