Does mass media communication support HIV/AIDS prevention campaigns among the youth in Oshana Region, northern Namibia?

Abstract

HIV/AIDS is a global health and social problem, and has affected people of diverse backgrounds and all walks of life. Since it was detected in Namibia in 1986, many people have become hospitalised and died due to the disease. However, many organisations have used mass media campaigns to communicate health messages in an effort to bring change in people’s lifestyles and sexual behaviours. This paper explores the impact of mass media communication aimed at HIV/AIDS prevention among the youth in Oshana region, northern Namibia. In this paper both quantitative and qualitative research approaches were employed. Survey research was conducted among the In-school youth (ISY) and Out of-school youth (OOSY). Participants were drawn from nine secondary and 26 combined schools and six youth organizations in the region. Respondents revealed that mass media campaigns are available in the region disseminating information to the youth using the conventional health education model. Data also revealed that the majority in both sets of youth groups are sexually active, have sexual partners and received behaviour change information mainly through mass media (radio, television and printed materials) regularly. Study results further revealed that in addition to knowledge, youth require understanding and dialogue to be able to manage change in their social and sexual behaviours.